top of page

Driving Results - Our Role in Launching Wilson and Co as Peugeot’s New Name in Bolton


Our aim as to deliver an impactful 48-sheet billboard campaign as part of the launch of Wilson and Co as the new name for Peugeot in Bolton, in addition to promoting the latest Peugeot 3008 model.


Our brief involved researching prime billboard locations, planning the media strategy, handling media buying, and designing a creative concept that captured the essence of the new model while aligning with Wilson and Co's rebranding efforts.


A successful billboard isn’t just about being seen—it’s about making a lasting impression in a matter of seconds, and that’s exactly what we aimed to achieve with the Peugeot 3008 campaign.

Our Approach:

  • Location Research and Media Buying: We conducted extensive research to identify high-traffic areas in Bolton, ensuring that the billboard would be seen by the target audience. By leveraging our media buying expertise, we secured a prominent location that maximised visibility and engagement.

  • Creative Design: The billboard design was focused on showcasing the sleek, modern appeal of the Peugeot 3008, highlighting key features such as its innovative technology and sophisticated styling. We combined bold imagery with minimal yet striking text to capture attention from both drivers and pedestrians.

  • Strategic Planning: Timing was crucial. We planned the billboard’s placement to coincide with the launch of Wilson and Co's rebranding efforts, creating a seamless link between the new Peugeot 3008 and the dealership’s fresh identity. This ensured a unified message across all promotional platforms.

  • Our Role in Wilson and Co’s Launch as Peugeot’s New Name in Bolton


Contact us...

Go on, do it! You know you want to. Contact us today!

The creative possibilities could be endless!

Thanks! Message sent.

Prefer to chat? That's great we'd love to talk to you.

Give us a call on 01246 471100

bottom of page