With GIFs, videos, slideshows, and more floating around Facebook these days, one thing is clear, users prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience they just wouldn’t get looking at a still image.
Image ads are still prominent, sure, but statistics tell the story:
Views of branded video content on Facebook increased 258% as of June 2017. Each day, over 500 million people watch video on Facebook.
These users want multi-pronged brand stories. They want options. They want to go for a ride without getting up. Enter Facebook Carousel ads.
Alldread Burgess know what makes a carousel format look good, but most importantly work effectively to engage an audience.
So, what are Facebook Carousel ads?
Facebook Carousel is an interactive ad format that allows you to display up to 10 images or videos on “cards” within a single ad. Carousels are effective not only because they encourage prospects to interact with your ad, but because they just flat out allow you more room for products or portions of your brand story. They’re certainly a favorite among our clients for precisely that reason.
You can use these cards to tell more of a story, or highlight specific parts of one product, and then, because the bottom of each card has its own unique description and call to action. This brings another remarkably powerful feature of Facebook Carousel ads, the potential for several different calls-to-action, beneath several different products, leading to several different landing pages. That’s flexibility you just don’t get in any other ad format. Effectively, if you have ten unique cards, you could have ten different landing pages or calls to action.
Here's just a few examples...